Growing your business Always in Control
Ying and Yang
A virtual business partner
Providing grounded analytical advice whilst sitting on the shoulder of the founder. Making sure the numbers can be trusted and using them to make strategic decisions.
Full financial support
No need to employ.
Working collaboratively with the End2End virtual finance team to get accurate numbers in Xero when we need them, to support the decision making.
Providing accurate forecasts for investors, keeping cash burn in check and developing metrics to manage performance.
Using a messaging channel like Slack and conference calling to stay in constant contact.
Calling on a broad network of specialists to provide support in seeking investment, R&D tax credits, personal tax planning, SEIS & EIS and share schemes,
Founder and Virtual FD
Qualified as an accountant with ICAS in 1990.
Quickly moved into industry, working as a Finance Director in small and large companies, both traditional and high-tech, but always in operational and commercially focused roles.
Since 2007. as virtual FD, supported many small growing businesses.
In 2017, co-founded End2End who provide accounting services and a full virtual finance team.